Changing Cultural Dynamics: Prospect of New Media in China

“Complicated” is the best word to describe the current media situation in China. The future is here, with old and new ideas weaving together and integrating into multi-dimensions.

New media refer to communication tools which implement interactive technology. Currently the most prominent examples of new media include Tik-Tok, Weibo, Red and many more. Traditional media have been pressured so much by new media that they have began to transition their entire business model and the development of distribution technology and the integration with other social media.

New media have quietly begun to make a mark on our everyday lives, slowly but surely influencing our consumption behaviour and the way we gather information.

It is worth to notice that political life and social media are highly correlated. The fast development of new media promotes the revolution of distribution technology, which also shapes the way how political opinion is spread among the public. In traditional industrial economy, political parties take the advantages of social media to effectively manipulate public opinion. However, new media gives every Chinese citizen more freedom of expression and the access to education and information. The interaction between such a development and the government’s response would be an interesting sub-topic of this panel.


 
 
Professor%2BJunjian%2BLiang.jpg

Dr Junjian Liang

Dr. Liang earned his B.A. (2004) and Ph.D. (2012) at Tsinghua University. As an associate professor and associate dean of School of Journalism and Communication, Tsinghua University, he teaches courses such as TV and film shooting & editing and Photojournalism. His researches focus on photography, documentary and feature film. With his colleagues and graduate students, Liang organized a weekly documentary exhibition since 2009 and co-edited the three-volume collections of the documentary directors’ interviews.



DR. Lifen zhang

Dr Lifen Zhang is currently a professor at the School of Journalism, Fudan University, Shanghai.

Born in Shanghai in 1962, he obtained his BA degree in Journalism at Fudan University in 1984 and stayed on as a young faculty at the Department of Journalism while pursuing his post-graduate studies. In 1988, as the recipient of the prestigious SBFSS scholarship (Sino-British Friendship Scholarship Scheme), he went to study in UK and obtained his PhD in Communications at University of Leicester.

Since 2004, primarily based in London, he was the founding editor of FTChinese.com, the FT's award-winning Chinese language business website. He was also the FT's associate editor between 2009-2015. Between 1993-2003, prior to joining the FT he was with the BBC in the UK for 10 years, as assistant producer for BBC TV, producer, senior producer, senior trainer in journalism/production and news/current affairs editor at the BBC World Service.

He has been visiting professor and visiting scholar at the National Chengchi University in Taipei, the Baptist University in HK, University of Hong Kong in Hong Kong, Fudan University in Shanghai, most recently with the Said Business School at Oxford University, England.

He received various awards including SOPA journalism awards, Asia's top press award, BBC Onnasis Bursary Award, and The State Street Award for Outstanding Contributions in Institutional Journalism.

As a media leader, he has been a regular moderator and speaker at the World Economic Forum and Boao Forum for Asia.

He is the co-author of “Wondering at the End of the 20th Century” (in Chinese) and co-edited the “Power of Chinese Leadership: Thought Leaders’ Views on China and the World” (in Chinese).

As a photographer he has held so far two solo photo journalism exhibitions, one on Tibet held in 2003 in London and Taipei, and the most recent one in Shanghai in 2017, entitled  “Shanghai: the Last Day in 2016.”


Lifen Zhang张力奋.jpg

91548162505_.pic_hd.jpg

ms. susan zhang

Susan Zhang, a serial entrepreneur, motivational speaker and technologist with 9 years extensive expertise in internet and innovation technology fields. She joined Google Sydney as Business Development and Partnerships for Google Arts & Culture, continued to Google London to work on  Data Drive Creatives in the programmatic world of online advertising, brought machine learning and programmatic advertising to life for the largest advertisers across EMEA. Then she moved to China as Director of Global Sales at ByteDance, to lead the global monetization effort at the most valuable startup in the world who is building the future of content discovery and creation powered by AI technology. Most recently she worked on Global Public Policy and Global Partnerships for TiKTok.

Since 2012, Susan has founded multiple startups, including Dragon Translating and Interpreting Service, which helps Australian businesses and government agencies to improve cultural understanding with China. She uses these experiences to mentor young entrepreneurs in Australia, UK, Canada and China. She is a committee member for the Institute of Director's Young Directors Forum in London and an Australian delegate, and later British delegate  for the G20 Young Entrepreneurs Alliance(G20 YEA) Summit.

Ms Zhang has spoken at TEDx and Vivid events in Sydney, and at the AI Summit and International Marketing and Innovation Summit in China. She was also a guest speaker at the Asia Business Forum held by London Business School.

Ms Zhang holds dual Bachelor degrees in Computer Science and Software Engineering from Zhengzhou University, China and the University of Wollongong(UOW), Australia, as well as a Master of Information Communication Technology majoring in Enterprise Networking, also from UOW. She is currently an EMBA candidate at LBS as class 2021.